- 29 Mar 2017
Communicating science to business
The world. Our world. My world.
This tends to be the angle of the researcher.
Our scientific community often has a global perspective as we study complex relationships that often affect the whole globe. We have an affinity for the natural world and we know that what we do in one country will affect many other countries, for example climate change, acid rain and marine pollution. Even when we only research a small area in a single country, we set the scene in our scientific writing discussing the problem at a global level.
Mat Roberts from Interserve drove the point that most individuals and businesses have the alternate view.
My world. Our world. The world.
On waking up people consider their personal surroundings, whether they are hungry, are they safe, what belongings do they have. Whilst what is happening in the world affects them in a hundred different ways, that is not their focus. When we talk to businesses about scientific research we need to communicate how our research can improve the world for that individual, how it can make life better for them and their loved ones and their wider community. Lastly we might mention how our solution can help the world. If we want business to use new research and value nature we need to distil the information and make it relevant.